Last year , Facebook started turning its focus towards the development of Facebook Groups (shifting away from the News Feed.) An average Facebook user is a member of about thirty groups. However, not many groups are providing content relevant and valuable enough to bring these communities closer together. If you haven’t noticed yet, you probably will, because this change will affect how you interact and share with your community and content. It is also relevant for your social media marketing efforts. To support group owners, Facebook has added some helpful new tools and features that allow them to build and manage their communities more effectively. The Benefits of Facebook Groups for Businesses With a Facebook group that you have and manage, you can build an entire community. In return, it will give you many opportunities for: Increased website traffic Increased industry authority Product feedback Customer acquisition