Skip to main content

Posts

Showing posts from October, 2017

Beginner's Guide: How to Advertise Your BIZ on Facebook

Ready to start advertising your business on Facebook, but not sure where to begin? Then you're in the right place. Facebook advertising  offers some of the most robust options when it comes to advertising options & specific audience targeting. You can use ads to do a variety of things, from grow your Facebook audience to promote your apps on mobile. In this guide, we're going to look at the current Facebook advertising options available & how to use them. Beginner's Guide: How to Advertise Your Business on Facebook Facebook Ad Types First, let's look at the various types of ads Facebook offers. 1. Clicks to Website Clicks to Website ads allow you to link to specific pages on your website in the news feed for both desktop & mobile users as well as the right sidebar. 2. Website Conversions Website Conversions ads allow you to direct visitors to specific pages with the goal of turning those visitors into sales, leads, or subscriber

How to Tell a Powerful Brand Story-Building Your Brand

“It’s not how good you are. It’s how well you tell your story.” That exact quote from Bernadette Jiwa’s The Fortune Cookie Principle blew my mind away. It’s one of my favorite books on that topic. If you haven’t read it, put it on your 2017 reading list now. Today’s post is focused on how to go about building a brand with a powerful brand story. Here’s the thing. EVERYONE loves a good story. A good story can lead a potential customer to pick you or your business over one of your competitors. Thanks to the surge of social media usage and popularity of platforms like Twitter, Instagram, Snapchat, and others, it has never been easier to create and share stories with the entire world. The flip side of that coin is there’s also more noise. EVERYONE is talking at the same time According to Bernadette, the only way to get noticed and be remembered when building a brand is to change how people feel about it. You need to give them a reason ‘why’ you should matter to them