How do you plan on socializing this year? How do you plan on reaching your target audience, who will be socializing with each other, next year? By default, we underestimate how our lives will change in the future. We tend to think of next year as ending more or less the same as this year (with the exception of any personal plans you might have). In addition, we tend to underappreciate the progress of technology, at least on a smaller scale. That’s because our favorite social media apps tend to roll out updates on a nearly constant basis , changing slightly but frequently; just as we don’t notice children getting taller day by day, we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in 2018, there are going to be a handful of highly important trends dictating how that evolution unfolds. These are seven of the most important trends I’m predicting will make their presence known in 2018: 1. Au...